When it comes to labelling your product, the type of face stock you choose can make all the difference. It’s more than just aesthetics – your label material impacts durability, print quality, and how your product is perceived on the shelf.
At Bidvest Labels, we work with a wide range of face stocks, but three of the most popular are Gloss Paper, Clear Polypropylene, and Metallised Film. Here's how to choose the right one for your application.
1. Gloss Paper: Cost-Effective & Eye-Catching
Best for: Dry, indoor applications like food jars, beverages, and promotional products.
Why choose it?Gloss paper is a coated material that delivers vibrant, high-quality print finishes. It’s an ideal choice when cost-effectiveness meets visual appeal. If your label doesn’t need to resist moisture or abrasion, gloss paper gives you excellent value without sacrificing shelf impact.
Pros:
Budget-friendly
Sharp print definition
Bright, professional finish
Considerations:
Not waterproof
Can tear easily
Less suitable for products that are refrigerated or handled frequently
2. Clear Polypropylene: Sleek & Durable
Best for: Cosmetics, health & beauty, beverages, and transparent packaging.
Why choose it?Clear polypropylene (PP) is a strong, moisture-resistant plastic material that gives a no-label look – perfect for sleek, modern branding. It’s commonly used in applications where durability and water resistance are important. The transparency allows your packaging or product to show through, offering a clean and sophisticated appearance.
Pros:
Water and chemical resistant
Tear-proof
Ideal for curved surfaces and squeezable bottles
Considerations:
Higher cost than paper
Requires special adhesives on certain surfaces
Needs a professional finish to avoid air bubbles during application
3. Metallised Film: Premium & Reflective
Best for: High-end products, electronics, spirits, and promotional packaging.
Why choose it?Metallised film delivers a luxurious, metallic finish that instantly grabs attention. Whether you want a full-metallic effect or selective foil stamping, this face stock adds value and prestige to your product. It’s also durable and resistant to moisture, making it great for both shelf and cold chain environments.
Pros:
Premium, high-end look
Excellent durability and moisture resistance
Works well with specialty embellishments like embossing or spot varnish
Considerations:
More expensive than standard labels
Can affect barcode readability if not designed carefully
Requires precision in print setup to avoid over-reflection
So, Which Should You Choose?
The right label face stock depends on your:
Product environment (wet, dry, refrigerated)
Brand positioning (budget vs. premium)
Packaging surface (glass, plastic, cardboard)
Design goals (minimalist vs. flashy)
Not sure which option is best for your product? At Bidvest Labels, our experts are here to guide you through the selection process. From samples to tailored recommendations, we help you choose a face stock that balances performance, aesthetics, and budget.
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