Digital vs Flexo Printing: Which Technology is Better for Your Brand’s Labels?

When it comes to bringing your brand to life on a label, the printing technology you choose matters just as much as the design itself. At Bidvest Labels, we understand that every label tells a story — and whether it’s a short-run, highly personalised product or a large-scale retail line, the right print process can make all the difference.

Two of the most popular methods we offer are Digital Printing and Flexographic (Flexo) Printing. Both deliver exceptional quality, but they serve different brand needs. Let’s break down the key differences so you can make an informed choice for your next project.

1. Digital Printing: Speed, Flexibility, and Personalisation

Digital printing works much like an advanced inkjet printer, applying ink directly to the label material without the need for printing plates.

Best for:

• Short runs – Ideal for limited-edition products or smaller batches.

• Variable data printing – Personalised names, unique QR codes, or product variations.

• Fast turnarounds – Perfect when speed is essential.

  
  

Advantages for your brand:

• Cost-effective for small quantities.

• Incredible colour accuracy and detail.

• No setup plates, meaning quicker changes and less waste.

  
  

At Bidvest Labels, our digital presses allow you to launch campaigns faster, react to market changes instantly, and run seasonal or event-specific labels without large overheads.

2. Flexo Printing: Consistency, Scale, and Durability

Flexographic printing uses flexible plates to transfer ink onto the material, making it a powerful choice for high-volume production.

Best for:

• Large runs – Consistent quality across thousands or millions of labels.

• Special finishes – Metallic inks, foils, and textured effects.

• Durable applications – Labels that need to withstand moisture, friction, or long shelf life.

  
  

Advantages for your brand:

• Extremely efficient at high volumes.

• Cost per label decreases as quantity increases.

• Broad material and finish options for maximum creativity.

  
  

With Bidvest Labels’ state-of-the-art flexo technology, you can achieve vibrant, long-lasting results at scale — ensuring your brand looks consistent and professional across every product.

So, Which is Better for Your Brand?

The answer depends on your goals:

• Go Digital if you need speed, flexibility, and customisation.

• Go Flexo if you need high-volume consistency and special finishes.

The good news? You don’t have to choose just one. At Bidvest Labels, we can combine both technologies in a hybrid approach — giving you the speed of digital with the finishing power of flexo.

Whether you’re launching a boutique product or managing a nationwide rollout, Bidvest Labels has the technology, expertise, and passion to make your labels work harder for your brand.

📞 Contact our team to discuss the best printing solution for your next project.